Media Views

they "are concerned about news media that publish or broadcast stories, reports, news releases and interviews prepared or paid for by hospitals."... "Earlier this year, a Maryland newspaper sold its weekly health page to a local hospital and put the hospital in charge of providing content," the notice said, but did not name the newspaper. "The arrangement was halted amid community protest after just one published issue. Broadcast examples include airing of hospital-produced segments with hazy branding or no branding at all, leading viewers to believe the local station reported the story. In some cases, the hospital-created material is even transmitted to a station through an affiliated news network."