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The Myth of the Media's Role in Vietnam By Jeff Cohen Of the many myths that mushroomed from the carnage of the Vietnam War perhaps none is more specious than the fable about how a bold, aggressive mainstream media turned America against the war. As the pundit class sinks into a new quagmire debating former Sen. Bob Kerrey's Vietnam mission, it's a good time to dissect the myth. Let's begin with the My Lai massacre of March 1968, where hundreds of Vietnamese civilians were executed by American soldiers. My Lai would later be cited as proof of a mainstream press bent on sensationalizing U.S. atrocities in Vietnam. The reality was just the opposite. Beginning months after My Lai, evidence of the massacre was presented to top national news media by Vietnam veteran Ron Ridenhour and others, but not one outlet would touch the story. It wasn't until November 1969, more than a year and a half after the My Lai slaughter, that the story was finally published by the small, alternative Dispatch News Service and dogged investigative reporter Seymour Hersh. In the middle of the 20-month period of media silence on My Lai, an inexperienced lieutenant named Kerrey and his team of Navy Seals were sent into a "free-fire zone" at Thanh Phong under rules of engagement that had just been loosened. One wonders if the lives of Vietnamese civilians there or elsewhere could have been spared if mainstream U.S. journalists had been aggressive about My Lai, instead of burying the story for so long. Myths and empty cliches flourish if unexamined. Professor Daniel Hallin of the University of California at San Diego conducted perhaps the most thorough study of U.S. media coverage of Vietnam in light of the standard rhetoric that Vietnam had been the "living room war" -- an "uncensored war" showing its "true horror." To read the rest of the article, please click on the link below. http://www.fair.org/index.php?page=2526 This article was published on Fairness & Accuracy In Reporting's Website (http://www.fair.org).