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From the Top By Jim Naureckas While David Croteau's study demonstrates that Washington journalists are to the right of the general public on many economic issues, it needs to be stressed that the personal views of news reporters do not translate directly into the slant of news coverage. Reporters have editors or producers who play a key role in how the news is presented; these editors and producers in turn are overseen by higher-up news executives, part of a hierarchy that eventually culminates in the chief executive officer of the corporation that owns the news outlet. But those who specialize in scrutinizing the private opinions and voting habits of reporters rarely talk about the personal views and political activities of the CEOs who run the corporations those reporters work for. This omission is somewhat puzzling: If anyone's biases are manifested in news coverage, it's more likely to be the person who has the power to hire and fire, not the underlings whose paychecks are dependent on their superiors' approval. Let's take a look at where the heads of the four major broadcast networks stand politically: Jack Welch, the CEO of General Electric (NBC's corporate parent), is a conservative who has been mentioned as a long-shot Republican presidential candidate (Rocky Mountain News, 10/9/97). He agreed to bankroll the right-slanted McLaughlin Group at the urging of fellow conservatives Ronald Reagan and Charlton Heston. To read the rest of the article, please click on the link below. http://www.fair.org/index.php?page=2448 This article was published on Fairness & Accuracy In Reporting's Website (http://www.fair.org).