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Preview Of The Bush Campaign's Media Endgame By Norman Solomon With the presidential debates now behind us, the struggle for the White House will tilt even more toward decentralized media battles for electoral votes. Between now and Election Day, vast resources will go toward spinning local news coverage in swing states while launching carefully targeted commercials on radio and television. For the Bush campaign and its allies, the media endgame will include these components: * Smearing John Kerry For months already, paid advertisements and interviews with pro-Bush operatives have portrayed Kerry as a betrayer of American troops in Vietnam. President Bush gained a temporary lead in the polls thanks largely to deceptive commercials aimed at discrediting Kerry's bravery under fire. Next came a fierce propaganda assault on the most laudable actions of Kerry's life — his antiwar efforts as a Vietnam veteran. In 1971, Kerry gained national prominence as an eloquent leader of Vietnam Veterans Against the War because he expressed the thoughts and feelings of so many veterans. Today, the media attacks on his activism are efforts to sway voters by rewriting history, as though the Vietnam War amounted to some kind of noble undertaking instead of the illegal and immoral crime against humanity that it was. The TV chain that owns more stations than any other firm in the country, the Republican-allied Sinclair Broadcast Group, has ordered its stations to preempt usual programming to air a 42-minute film, Stolen Honor: Wounds That Never Heal, in late October. The movie is devoted to bashing Kerry for his antiwar activism. Conveniently, more than a dozen of Sinclair's stations are in pivotal swing states — Florida, Ohio, Pennsylvania and Wisconsin. Especially in battleground states, such defamation of Kerry is likely to intensify until the last votes are cast on Nov. 2. * Exploiting anti-gay prejudices To read the rest of the article, please click on the link below. http://www.fair.org/index.php?page=2430 This article was published on Fairness & Accuracy In Reporting's Website (http://www.fair.org).