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Journalistic Balance as Global Warming Bias By Jules Boykoff and Maxwell Boykoff A new study has found that when it comes to U.S. media coverage of global warming , superficial balance—telling "both" sides of the story—can actually be a form of informational bias. Despite the consistent assertions of the United Nations-sponsored Intergovernmental Panel on Climate Change (IPCC) that human activities have had a "discernible" influence on the global climate and that global warming is a serious problem that must be addressed immediately, "he said/she said" reporting has allowed a small group of global warming skeptics to have their views greatly amplified. The current best climate research predicts that the Earth's temperature could rise by as much as 10.4° F by 2100. Studies show that this temperature increase could contribute to a sea-level rise of up to 35 inches by 2100—threatening to flood tens of millions of inhabitants of coastal communities. Warming on this scale would extend the range and activity of pests and diseases, and force land and marine life to migrate northward, thereby endangering ecosystems, reproductive habits and biodiversity. Moreover, climate forecasts include more and higher-intensity rainfall in some regions, leading to greater flood and landslide damage. In other regions, forecasts call for increased droughts, resulting in smaller crop yields, more forest fires and diminished water resources. These climate shifts threaten the lives and livelihoods of people around the globe, with a greater impact on the most vulnerable. To read the rest of the article, please click on the link below. http://www.fair.org/index.php?page=1978 This article was published on Fairness & Accuracy In Reporting's Website (http://www.fair.org).