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The GE Boycott By Todd Putnam When I got a call from NBC's Today show in June 1990, telling me they were interested in airing a story on consumer boycotts, naturally, as the editor of National Boycott News, I was enthusiastic. But I suspected there might be a problem when Amy Rosenberg from Today asked me for "the biggest boycott going on right now." I already had a good idea, but I wanted to do a little more research before I gave her my answer. When I looked at major boycotts in terms of visibility, effectiveness, scope and public support, one stood out: the boycott of GE products led by the group INFACT, prompted by GE's leading role in the production and promotion of nuclear weapons. The only trouble was, GE has owned NBC since 1986, when the company bought RCA. Would NBC News be willing to discuss a boycott against its own corporate parent? When I next talked to Rosenberg, I broke the news to her: "The biggest boycott in the county is against General Electric." "We can't do that one," she responded immediately. "Well, we could do that one, but we won't." She asked for some other major boycotts, but she didn't seem too interested in any of them--most of which were against major corporations with large TV advertising budgets. She thanked me and said goodbye. Three weeks later, in July, she called again, saying that the show was now interested in doing something about "small" boycotts. We had a couple of conversations, the upshot of which was that Today might do something about the boycott against shrimp producers provoked by the killing of sea turtles. To read the rest of the article, please click on the link below. http://www.fair.org/index.php?page=1510 This article was published on Fairness & Accuracy In Reporting's Website (http://www.fair.org).