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Book Review:

Your Life Is Brought to You By...

EXTRA! (5-6/95)

By Jim Naureckas

Abstract

It's been estimated that a typical American TV viewer sees 100 commercials a day. That's 36,500 a year, or perhaps 2.5 million over the course of the viewer's lifetime. Just about every one of those commercials is carefully crafted to convey the message: If you buy our product, you will be complete. Part reviewer, part consumer reporter, Village Voice columnist Leslie Savan examines commercial role in shaping our lives and selves.

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