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Book Review:
Your Life Is Brought to You By...
EXTRA! (5-6/95)
By Jim Naureckas
Abstract
It's been estimated that a typical American TV viewer sees 100 commercials
a day. That's 36,500 a year, or perhaps 2.5 million over the course of the
viewer's lifetime. Just about every one of those commercials is carefully
crafted to convey the message: If you buy our product, you will be
complete. Part reviewer, part consumer reporter, Village Voice columnist
Leslie Savan examines commercial role
in shaping our lives and selves.
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