Jul
15
2009

PR Successfully Sicced on 'Sicko'

Former PR agent Wendell Potter's stories of how he helped the health insurance's industry's campaign "to discredit Michael Moore and his film Sicko" calls to mind just how successful that campaign was. Corporate media coverage of the debate raised by the film's expose of the for-profit insurance system went out of its way to demonize Moore. USA Today ran an editorial tied to the film against a single-payer healthcare plan, which was paired with an "Opposing View" from an insurance executive that denounced single-payer even more harshly. CBS News' Jeff Greenfield distinguished himself with his (inaccurate) claim that the U.S. […]

Jul
14
2009

Media Check Insurance Co. Abuse… Occasionally

Longtime health insurance company bigwig and former holder of "the ultimate PR job," Wendell Potter recently told PBS' Bill Moyers (Bill Moyers Journal, 7/10/09) how he had been "involved in the campaign by the industry to discredit Michael Moore and his film Sicko," and now sees that "the industry is resorting to the same tactics they've used… back in the early '90s, when they were leading the effort to kill the Clinton plan" for national healthcare reform. Potter told Moyers that he "knew that 47 million people were uninsured, but I didn't put faces with that number" until he "picked […]