Jan
16
2013

Journalism by–and for–the Sponsors

atlantic-scientology

The headline of a recent article posted at the website of the Atlantic–"David Miscavige Leads Scientology to Milestone Year"–probably tipped readers that something was more than a little off. It wasn't an article, really; above the headline, in a yellow box, was the phrase "Sponsor Content." But is what the Atlantic did–and quickly apologized for–really unusual?