Mar
13
2009

Magazines Follow Papers Into Ad Quagmire

Reporting that "marketers are running advertisements on the covers of some publications," Stuart Elliott (New York Times, 3/11/09) reviews past precedents–"the February issue of Esquire broke ground with a window, or flap, in the middle of the cover under which [was] an ad for…a series on the Discovery Channel" and "a hole in the [1990] Omni cover through which readers could see…part of a Motorola ad"–and says the present results have a familiar target: The April issue of Scholastic Parent & Child, scheduled to come out on Monday, will carry an ad on the front cover for the first time […]