"Are you kidding?" Kurtz exclaimed.

He didn't express any similar surprise when CNN in-house conservative Amy Holmes came up with this "little-known fact":

The Washington Times reported this last week.... Actually, at this point in his presidency, Barack Obama is the fourth least popular of the past five presidents. You wouldn't know that from the press coverage, and you wouldn't know that George Bush...at this point in his presidency, in 2001, after having had the recount, not even winning the popular vote, in fact had higher Gallup approvals than Barack Obama does right now.

Well, no, you wouldn't know those things, because they aren't true. At the 100-day mark, Gallup found a job approval rating for Obama of 65 percent--three percentage points higher than the 62 percent that George W. Bush had at the same point in his first term. Gallup's polling found that Obama had a higher 100th-day approval rating than Bill Clinton, George Bush Sr., Jimmy Carter or Richard Nixon as well. Of the last seven presidents, only Ronald Reagan, at 68 percent, had a higher job-approval rating--and Reagan, as Media Matters' Eric Boehlert pointed out (4/29/09), had just survived an assassination attempt in March 2001.

So how could the Washington Times have gotten it so wrong? A commenter on Media Matters' website traced this right-wing talking point back to a blog post by Judith Apter Klinghoffer on the History News Network (3/24/09). Klinghoffer declared that "Obama's Poll Numbers Trail Those of W."--a conclusion she reached by comparing Bush's job-approval rating to a number she calculated by combining the ratings of "excellent" and "good" received by Obama when people were asked what kind of job they thought he was doing.

Needless to say, you can't directly compare the answers to two different polling questions--particularly not when you can compare the results of the same question being asked. But the apples-to-oranges comparison produced results that were appealing to the right, so you soon saw James Pinkerton citing this bogus finding on Fox News Channel (4/25/09): "Judith Klinghoffer, writing for the History News Network, made the point that Obama ranked seventh out of the last nine presidents in Gallup poll opinion ratings. So seventh out of nine is not so good." Three days later, the Washington Times was making the same argument--and then it ends up on the not-so-well-named Reliable Sources.

Kurtz did take issue, sort of, with Holmes' claim, which ran counter to a wealth of polling data on Obama's approval ratings: "Although his numbers, we have to say, are pretty good." But when Holmes retorted: "They're pretty good, but comparatively. You're asking comparatively, how does the press treat these politicians different, and they do," Kurtz conceded: "OK. Fair enough."

Actually, that doesn't seem very fair at all.

But, lo and behold, a "Crossfire-like vapid shouting match" couldn't be resisted:

Kurtz dedicated an entire segment of this past Sunday's Reliable Sources to a gratuitous pie fight between two players involved in Nadya "Octomom" Suleman's never-ending nationally televised freak show. But a little over a month ago, Kurtz decried the media's exploitation of the octuplet mother for ratings and for doing so under the false pretense that concern for her babies' well-being drove their 24/7 coverage.

While seeing evidence that "Kurtz seems to signal that he's in on the joke," as Jacobson sees it, "the problem is, he's not just in on the joke, he's part of the joke of which he's supposed to be critiquing." Picking from among "scores of worthy topics [that] were open for a substantive media discussion," Jacobson writes that Kurtz instead

might have covered the fact that, according to LexisNexis, not one broadcast or cable network news program--including CNN--reported last week's revelations that Bush administration prosecutors tried to pressure former Guantánamo Bay detainee Binyam Mohamed, after years of being brutally tortured and having never been charged with a crime, to sign a statement saying he was never tortured and that he committed terrorist acts he didn't commit in return for his release.

Even though "it's no Octomom," Jacobson says this is "merely the kind of story that, consciously or not, affects every single American when millions of them are deprived of its coverage."