Oct
04
2010

MSNBC Does Not–and Never Can–Play the Same Game as Fox

Gabriel Sherman's New York magazine piece on cable news (10/3/10) has an important insight into the Fox News' success: Fox's rightward flanking maneuver, capturing a disenfranchised part of the audience, was only part of its strategy. The news, especially political news, wasn't something that happened. It was something that you shaped out of the raw data, brought out of the clay of zhlubby, boring politics, reborn with heroes and villains, triumphs and reverses, never-ending story lines–what TV executives call "flow." And the beauty of it was that the viewers–the voters–were the protagonists, victims of evil Kenyan socialist overlords, or rebels, […]