There's some strategy to it. I'm the coach of a kids' basketball team and Little League Teams. If you watch any great coach, what they try to do is "work the refs." Maybe the ref will cut you a little slack next time.

In a recent appearance on MSNBC's Hardball With Chris Matthews (10/19/09), Pat Buchanan gave a first-hand account of how the strategy paid off for him and at least one other member of the Nixon administration:

BUCHANAN: I know when we hit the New York Times, for example, in the '60s, all of a sudden, they blossomed with an op-ed page that had some conservatives on it and conservative voices there, and all the other newspapers did, as well.

MATTHEWS: That's how you got Bill his job. Is that how you got Bill Safire his job?

[LAUGHTER]

BUCHANAN: Well, listen, they went out looking for conservative--that's how I got my job! Create a vacuum out there and a real demand, you've got to put these people on, Chris, and go to work and....

Like Bond, Buchanan acknowledges that the ploy is disingenuous: In a Los Angeles Times interview (3/14/96) during his 1996 campaign for president, Buchanan praised the media for fairness: "I've gotten balanced coverage and broad coverage.... For heaven sakes, we kid about the liberal media, but every Republican on Earth does that."

And of course it helps that the corporate media is acutely sensitive to charges of liberal bias--regardless of whether they are true or not.

Their coverage of the Sotomayor nomination points to the need for honest debate, not simply on the issues of race, but on the right wing's aversion to truth. It also points to the right wing's pompous beliefs, on every topic, including affirmative action, that their positions are "American."

Extremist politicos Newt Gingrich and Tom Tancredo, both of whom have zero credibility but are stars of right-wing media, have led the charge that Sotomayor is a racist. They have been joined by the usual wingnuts: Rush Limbaugh, Gordon Liddy, Glenn Beck, Pat Buchanan, Lou Dobbs, to name a few. Even Juan Williams of NPR, has parroted the claim that Sotomayor's (out-of-context) statements are racist. The fact that the nation’s discussion centers on whether she is a racist or not--or that she is an "affirmative action" pick (Buchanan)--points to both the power of the wingnuts and also to the virtual impotence, or complicity, of mainstream media.

While "these pundits who daily rant against 'illegal aliens,' and who daily clamor on the need to fortify the U.S.-Mexico border, are quoted as credible sources by the mainstream press," Rodriguez remains hopeful that "the majority of Americans can see through the false arguments...by these so-called patriots." Yet "this does not hold true for the mainstream media. As we are seeing with Sotomayor, all it takes is a handful of 'extremists' to control and shape the media debate."

The commentary in question asserts that "family-and-faith, God-and-country" America "does not comprehend how the president could sit in Trinidad and listen to the scrub stock of the hemisphere trash our country--and say nothing." Taking a closer look at the "scrub stock" descriptor in that sentence, Roth and Elliott find a definition no less offensive in its connotations for being so archaic:

There's no record of it appearing in the New York Times since 1943. (Hey, no one ever called Buchanan hip!) Until then, it was almost exclusively used to refer to an inferior breed of farm animal, usually cattle or horses, as when the paper reported in 1907: "Financial Disturbance Forces Cattlemen to Sell 'Scrub' Stock to Hold Prime Grades."...

In other words, "scrub stock" essentially means an inferior breed.

It's worse than that, though. There's evidence that theorists of racial and genetic superiority--an area of pseudo-scientific "scholarship" that was in vogue even among mainstream intellectuals in the late 19th and early 20th century--explicitly extended the use of the phrase beyond animals and into humans. In short, the phrase has been used by both eugenicists and racial segregationists to argue for the superiority of the white race.

See FAIR's regrettably still-relevant article: "In His Own Words: The History Book on Patrick Buchanan" (10/3/99) by Jeff Cohen