Apr
06
2011

NPR: And Now, a Word From Our Sponsor

NPR Morning Edition (4/5/11) keeps its audience informed about important business news (that just so happens to be about an image-burnishing campaign by the company whose heiress gave them a 9-figure bequest a few years ago): RENEE MONTAGNE: And our last word in business today comes from another Illinois-based employer. The word is McJobs. That word has meant low-paid work at a particular fast food chain. But McDonald's is trying to, quote, "turn the word on its ear," as one marketing executive put it to Ad Age magazine. Yesterday, McDonald's launched a McJobs campaign, with the goal of recruiting 50,000 […]