May
18
2010

Online Journalism–Where Advertisers Make Content Too!

A long New York Times Magazine piece (5/16/10) aboutstart-up online journalismoutlets brings us some troubling news about the wall between editorial content and advertising: One thing many of these new strategies have in common is a willingness to transgress time-honored barriers–for instance, by blurring the division between reporting and advertising. True/Slant offers to let advertisers use the same blogging tools that contributors do, to produce content that, while labeled, is blended into the rest of the site. Such marketing deals are central to the companyâ┚¬Ã¢”ž¢s plans for future revenue growth. "Everywhere I go, the whole notion of enabling marketers to […]