May
25
2012

It's Not About Climate Change–It's About Keeping Advertisers Happy

Scientific American has a dilemma (Extra!, 2/11): It takes advertising from oil companies whose profits depend on denying the most important scientific fact of our era, the reality of human-caused climate change. The magazine would lose its whole brand identity if it pretended global warming wasn't happening, but there are things short of that that will make its fossil-fuel-selling advertisers a little happier. Such as running blog posts like "It's Not About Tar Sands–It's About Us" by Melissa C. Lott and Scott McNally (5/23/12). Lott and McNally–both of whom have worked for the energy industry when they aren't science blogging–dispute […]