Unlike Amazon, Publishers Understand Authors–and How to Rip Them Off

Ken Auletta (cc photo: JD Lasica, socialmedia.biz)

In a lengthy New Yorker piece (4/26/10) about the Amazon/Apple battle over e-books, Ken Auletta paints some familiar heroes and villains: "The [publishing] industry's great hope was that the iPad would bring electronic books to the masses–and help make them profitable. E-books are booming…. But publishers were concerned that lower prices would decimate their profits." If Amazon gets away with selling e-books for $9.99, Auletta quotes one publishing CEO, "to my mind it's game over for this business." Amazon is depicted as controlling and mercenary: Many publishers believe that Amazon looks upon books as just another commodity to sell as […]