Posts Tagged ‘Joe Scarborough’

A Newsweek Story Gets 'Better' for Scarborough--With a Little Help From a Friend

Thursday, June 11th, 2009

The website Gawker (6/9/09) caught Newsweek making some sneaky changes in an online article--changes that were ordered by Newsweek editor Jon Meacham, and which just happened to favor the host of a show that Meacham appears on regularly.

On the afternoon of Friday, June 5, Newsweek's website put up an interview with Joe Scarborough, the conservative host of MSNBC's Morning Joe program.  The introduction pointed out that Scarborough had once been the defense attorney for an anti-abortion terrorist who murdered a doctor, and noted that the host had been criticized for giving insufficient attention to the murder of Dr. George Tiller, which occurred less than a week before the interview appeared.

By Friday night, though, the introduction to the interview had been completely rewritten.  Gone was any reference in the lead to abortion shootings, replaced instead by rather bland observations about "the rise of partisan media outlets" and "how conservatives lost their way."  What happened?  Jon Meacham happened, that's what. The Newsweek editor, a frequent guest on Morning Joe, told Gawker he was contacted about the interview by "a member of Scarborough's team," and after looking at the item he decided that "it was better to include that material in the flow of the interview."

Journalists don't usually think it's "better" to make the lead of a story less newsworthy by taking out references to current events.  But then newsworthiness might not be the first thing you think of when you're editing a story about your friend--especially a friend who routinely gives you valuable national TV exposure.  Which is why the better thing to do would have been for Meacham to tell the member of Scarborough's team that he couldn't second-guess the Web editor's decision-making.

Brought to You by Starbucks…

Monday, June 1st, 2009

MSNBC's Morning Joe program seems to have turned its conspicuous consumption of Starbucks drinks into a paid commercial for the coffee chain, according to this morning's New York Times (6/1/09). As Brian Stelter put it, Joe Scarborough "sips Frappuccinos on camera so often that some viewers have wondered whether it is a form of product placement, paid for by the coffee company. Starting Monday, it will be."

The deal is worth over $10 million, and will include "Starbucks graphics and mentions during each hour of the 6 to 9 a.m. program." The show might even broadcast from Starbucks locations from time to time.

Conflict of interest? MSNBC president Phil Griffins says no way:

Mr. Griffin said Morning Joe would continue to cover Starbucks as a news item if warranted. "They understand that we have standards," he said.

Standards indeed.