1. Comment on the blog. A lively comment section draws readers to a blog. If you want an interesting conversation about media criticism, post the kinds of comments you think are interesting.

2. E-mail links to your friends. The simplest way to share content on the Internet--just copy and paste the url and send it to interested parties.

3. Post links on Facebook. Sharing sources of information with your friends is one of the key functions of the leading social networking site. If you click on the "Share" link at the bottom of each blog post, there's a Facebook button that should streamline the sharing process. But copying and pasting the link works just as well. Of course, if you and your friends are on other social networking sites, those can spread the word too.

4. Recommend us on bookmarking sites. One of the most helpful things you can do in terms of bringing new people to the blog is putting our posts on social bookmarking sites like StumbleUpon, reddit, Delicious and Digg. These are sites people go to to find and rank places they haven't been to before on the Web, and if a page does well there, it can attract thousands of new visitors. StumbleUpon seems to work best for us, but if there's one you're familiar with, that's probably the best one for you to use. The "Share" button will take you to a few of these sites--they generally require you to open an account with them to participate.

5. Blog about us. If you have a blog of your own, feel free to recommend our posts, expand upon our points or criticize our takes. In most cases, our blog will find your post and add a link to it to the comments section of ours. If that doesn't happen, please leave a url in the comments section. You can also include links to our posts in the comments sections of other blogs if we make an appropriate point.

6. Tweet about us. Aside from reviving the art of the aphorism, the main point of Twitter is to swap links people find interesting. Again, you have to set up an account to join in. To fit the link into the 140-character limit, you're probably going to want to use a link-shortener, like bit.ly or TinyURL. If you're already on Twitter, please follow FAIR at @FAIRmediawatch--most FAIR Blog posts get tweeted there, and you can retweet any that strike your fancy.

There are no doubt FAIR Blog readers who know things we don't about social media. If you have any further tips--for readers or for us--please leave them in comments.

But now Mr. Obama faces more friendly fire. After a key committee passed a plan to pay for reform with a tax on high-cost policies, major unions, normally Obama allies, took out full-page newspaper ads complaining that the tax will hit labor hardest and vowing that, without changes, they say, "We will oppose it." And late last night opposition from a more familiar foe, Sarah Palin posting on her Facebook page and echoing insurance industry claims that the latest plan will mean higher premiums, writing, "Unintended consequences always result from top-down big government plans." After being blindsided by insurance industry attacks, the president hit back.

If you were a reporter trying to determine whose views on healthcare to include in the few seconds of time allotted for your story, would you really include a Facebook posting from the former governor of Alaska? Single-payer activists have to get arrested to try and make the news, but Sarah Palin just needs to type.