In the Washington Post (10/25/09), reporter Dan Balz has a piece about the "resurrection" of the public option in the Senate negotiations over healthcare reform. But like the Post's trumpeting of its recent poll on the issue, Balz's rationale doesn't make much sense. As he sees it, Senate Democrats "reevaluated the politics of the public option" in part because support was on the rise:

Then last week, new polls, one from the Washington Post and ABC News and the other from the Henry J. Kaiser Family Foundation, found clear majority support (57 percent) for a public option. The Post/ABC News poll showed support had risen five percentage points since August. The new numbers emboldened public-option supporters to press harder, even though the same polls continued to show the public divided over the overall shape of healthcare legislation.

As we pointed out already, the Post's numbers weren't all that revelatory; the public option was popular before (with as much as 62 percent support in a June 18-21 Post/ABC poll) and continues to be popular. As for the Kaiser numbers Balz singles out, that poll did find 57 percent support this month; however, the month before (9/11-18/09), Kaiser found the public option supported by 59 percent.

Figuring out why the press is pushing this "public option comeback" storyline is difficult to fathom, but it's undeniable that it is being sold with misleading citations of public opinion.

The big news in the health reform debate is that the White House seems to be willing to give up on the "public option," a government insurance program that would compete with private insurers. Everyone sees this as a big story, but there's something revealing about the way the Washington Post's Ceci Conolly led her piece:

Racing to regain control of the health-care debate, two top administration officials signaled Sunday that the White House may be willing to jettison a controversial government-run insurance plan favored by liberals.

In Beltay mediaspeak, "regain control" must mean doing something that right-wing Democrats and Republicans want. The Post's Dan Balz already made this recommendation about the public option, writing on August 12, "Some of his staunchest allies believe that course would be prudent and might change the dynamic of the debate in the administration's favor." And on the roundtable segment on ABC's This Week on August 9, host George Stephanopoulos wondered if Obama would accept a watered-down bill in order to break with the "Howard Dean wing of the party." This notion was seconded by panelist Cokie Roberts, with right-wing columnist Peggy Noonan chiming in to say, "Maybe it would be good for the President if the left got absolutely furious about something."

So the health reform debate has shifted even further to the right--exactly where the corporate media wanted it.