Matthews explained it on the show:

Let's go to the bottom line. We took it to The Matthews Meter, 12 of our regulars. What's the smartest political route for Obama right now, play to the center or to the left? Well, no contest here. Eleven say play to the center; just one says go left.

That's about as clear a statement of the political bias of the corporate press corps as you're likely to see. The advice for Democrats is always the same--move to the right.

The discussion of why this would be a good strategy was about as convincing as the advice itself; one highlight was Matthews asking of Obama: "Do you think he's as good at faking it as Bill Clinton was? Can he pretend to be a centrist?"

IGNATIUS: The long period of analysis, very deliberative, robs this of passion. This is--he was going to be a wartime president now, and he has to sell the country on the idea that our young men and women are going to go there, fight and get killed.

MITCHELL: Yes.

IGNATIUS: And, you know, I think this, you know, this is not going to....

MATTHEWS: So too much Chamberlain, not enough Churchill.

IGNATIUS: Well, too much--too much college professor.

There's some strategy to it. I'm the coach of a kids' basketball team and Little League Teams. If you watch any great coach, what they try to do is "work the refs." Maybe the ref will cut you a little slack next time.

In a recent appearance on MSNBC's Hardball With Chris Matthews (10/19/09), Pat Buchanan gave a first-hand account of how the strategy paid off for him and at least one other member of the Nixon administration:

BUCHANAN: I know when we hit the New York Times, for example, in the '60s, all of a sudden, they blossomed with an op-ed page that had some conservatives on it and conservative voices there, and all the other newspapers did, as well.

MATTHEWS: That's how you got Bill his job. Is that how you got Bill Safire his job?

[LAUGHTER]

BUCHANAN: Well, listen, they went out looking for conservative--that's how I got my job! Create a vacuum out there and a real demand, you've got to put these people on, Chris, and go to work and....

Like Bond, Buchanan acknowledges that the ploy is disingenuous: In a Los Angeles Times interview (3/14/96) during his 1996 campaign for president, Buchanan praised the media for fairness: "I've gotten balanced coverage and broad coverage.... For heaven sakes, we kid about the liberal media, but every Republican on Earth does that."

And of course it helps that the corporate media is acutely sensitive to charges of liberal bias--regardless of whether they are true or not.

Robertson continues: "He lost handily to Senator John McCain here, picking up only 14 percent of the white vote. (The state is roughly two-thirds white.)" Fourteen percent? Wow, that is unpopular! But given that black and other non-white people have been able to vote in Louisiana for several decades now, wouldn't it make sense to give the actual share of the vote Obama received? That would be 40 percent, which is a pretty disappointing electoral result, but Obama did worse in six other states--and McCain did as bad or worse in 12 states. Yet it would be pretty easy, I would think, to overstate McCain's unpopularity in, say, Maine.

The problem here is treating white opinion as representative of the opinions of the public at large. ("In Louisiana, Tainted Senator Rides Anti-Obama Sentiment" is the print headline.) It's a subtler form of the crude analysis Chris Matthews used to do when Obama was running for the Democratic nomination: "How's he connect with regular people? Does he? Or does he only appeal to people who come from the African-American community?"

The Times piece is mainly about the re-election prospects of Sen. David Vitter, but it takes time out for a look back at a recent special election race for a Louisiana State Senate seat. The lone Republican in the three-way race bashed his opponents with a flier--which accompanies the story as a graphic--featuring a smiling hippie and the text, "You might be a liberal if you...voted for Barack Obama." But the punchline of the story is that one of the Democrats beat the Republican in the runoff election, 54 percent to 46 percent, which would seem to undercut the story's contention that Obama is to Louisiana voters as garlic is to vampires. But the next line in Robertson's story is, "So given Louisiana's increasingly reddish hue, the prevailing political wisdom is that a real threat to Mr. Vitter would come from his right." Illustrating the old journalism adage: Don't let the facts get in the way of a good story.