As detailed in a recent New York Times article, when Chevron, America's third-largest corporation, heard that 60 Minutes was preparing a report about the $27 billion lawsuit filed against it for allegedly contaminating the Ecuador region of the Amazon rain forest, Chevron hired former TV newsman Randall to craft a video from the corporation's perspective, which was posted on YouTube and Chevron's website three weeks before the 60 Minutes report aired on May 3.

60 Minutes correspondent Scott Pelley's investigation presented multiple perspectives, while Randall's included only Chevron officials and consultants. Everyone interviewed in Randall's piece, in other words, was paid by Chevron, including Randall himself.

While "Randall's video also clearly strives to resemble an authentic news report, employing classic stylistic TV news techniques, while never informing the viewer it's a Chevron production," what Jacobson considers "most deceptive" is that "Randall--looking like the consummate TV newsman--begins the video with the accompanying graphic 'Gene Randall Reporting' and concludes with the voiceover: 'This is Gene Randall reporting.'"

This is a case of epic proportions, where our commons, the lungs of the planet, have been violated needlessly and carelessly, to save money with no thought whatsoever paid to the thousands of people, and millions of species, that would be poisoned while the American media basically slept. Those of you who may have noticed the cozy interview with the [executive vice] president of Chevron in the SF Chronicle last week might not have noticed the small article in the Chronicle's business section mentioning the protests outside of the Chevron stockholders meeting in San Ramon on May 26. Cofan Indian leader Ermenegildo Quillolo, and lead-American attorney for the defense Steve Danziger, Ecuadorian community organizer Luis Yanza, members of Amazon Watch and a host of NGOs seeking to protect the Amazon were there protesting the actions of Chevron, and alerting stockholders that their company paid $30 billion dollars for a company with $27 billion dollars of liabilities attached, a gross failure of due diligence. We, the public, were not offered a comparable interview with the Ecuadorians, Steven Danziger or members of Amazon Watch.

Even though "this spill dwarfs the Exxon Valdez," Coyote notes that it, "aside from an excellent piece on 60 Minutes, remains virtually unreported. How many of you know about it? And if not, why not?" Listen to a similar story of oil company crimes and media neglect on the current FAIR radio program CounterSpin: "Han Shan on Shell & Ken Saro-Wiwa" (5/29/09).