Longtime health insurance company bigwig and former holder of "the ultimate PR job," Wendell Potter recently told PBS' Bill Moyers (Bill Moyers Journal, 7/10/09) how he had been "involved in the campaign by the industry to discredit Michael Moore and his film Sicko," and now sees that "the industry is resorting to the same tactics they've used... back in the early '90s, when they were leading the effort to kill the Clinton plan" for national healthcare reform.

Potter told Moyers that he "knew that 47 million people were uninsured, but I didn't put faces with that number" until he "picked up the local newspaper and I saw that a healthcare expedition was being held a few miles up the road." Seeing "people lined up, standing in line or sitting in these long, long lines, waiting to get care," sparked his defection from the PR machine, and ultimately moved him to appear on Moyers' show to describe the insurance companies' fear of "high-profile cases":

When you have a case like that--a family or a patient goes to the news media and complains about having some coverage denied that a doctor had recommended. In this case, Nataline Sarkisyan's doctors at UCLA had recommended that she have a liver transplant. But when the coverage request was reviewed at Cigna, the decision was made to deny it.

It was around that time, also, that the family had gone to the media, had sought out help from the California Nurses Association and some others to really bring pressure to bear on Cigna. And they were very successful in getting a lot of media attention, and nothing like I had ever seen before....

It got everyone's attention. Everyone was focused on that in the corporate offices.

Unfortunately, the U.S. press' general attention toward the larger story of insurance company evildoing has been neglectful to say the least, as exemplified by the fact that this was Potter's "first extended television interview since leaving the health insurance industry...last year." Encourage journalists to correct at least part of this by signing FAIR's petition to Tell Media: Include Single-Payer in Healthcare Debate.

In a Smirking Chimp piece (5/29/09) averring that "Everyone Should See Torturing Democracy"--the delayed documentary that "recounts how the Bush White House and the Pentagon decided to make coercive detention and abusive interrogation the official U.S. policy" and "also credits the brave few who stood up to those in power"--PBS' Bill Moyers spells out the larger consequences of the fact that "in all the recent debate over torture, many of our Beltway pundits and politicians have twisted themselves into verbal contortions to avoid using the word at all":

Smothering the reality of torture in euphemism of course has a political value, enabling its defenders to diminish the horror and possible illegality. It also gives partisans the opening they need to divert our attention by turning the future of the prison at Guantánamo Bay into a "wedge issue," as noted on the front page of Sunday's New York Times.

According to the Times, "Armed with polling data that show a narrow majority of support for keeping the prison open and deep fear about the detainees, Republicans in Congress started laying plans even before the inauguration to make the debate over Guantánamo Bay a question of local community safety instead of one about national character and principles."

Moyers gives us the upshot: "No political party would dare make torture a cornerstone of its rejuvenation if people really understood what it is. And lest we forget, we're not just talking about waterboarding, itself a trivializing euphemism for drowning." See FAIR's magazine Extra!: "From Water Torture to ‘Waterboarding’: Media Rehabilitate Torture as Aquatic Sport" (5–6/08) by Isabel Macdonald; "Torturing Language: Definitions, Defenses and Dirty Work" (7-8/05) by Jacqueline Bacon.

Leave it to Forbes to get someone from the Hoover Institution to do an "in-depth" feature on "The 25 Most Influential Liberals in the U.S. Media" (1/22/09).

The results are about as bogus as you might imagine, including a number of people who are not only not liberals, but who are actively loathed by the actual left end of the media spectrum--and the feeling is generally mutual: folks like Fred Hiatt, Thomas Friedman, Fareed Zakaria, Christopher Hitchens (did their Nation sub lapse in 1998?), Maureen Dowd, Chris Matthews and Andrew Sullivan.

Then there are some corporate journalists whose "liberalism" seems entirely resume-based: Kurt Andersen founded Spy and does a culture show on NPR! David Shipley wrote speeches for Bill Clinton and works at the New York Times! Gerald Seib works at the Wall Street Journal but doesn't write for the editorial page! Andersen is the kind of "liberal" who writes about "the Democrats' 'mommy party' M.O. of naivete, mollycoddling, and profligacy," Seib does pieces like "Bipartisanship Could Help Victorious Democrats," while Shipley's Times op-ed page has been the object of repeated complaints from FAIR for its right-slanted choices.

There's a couple of people on the list--Jon Stewart and Oprah Winfrey--who are indeed influential liberals who are "in U.S. media"...but if by "media" they don't mean journalism, why not include Steven Spielberg or Bruce Springsteen?  They're "in U.S. media" too.

Then there's the bloggers, who largely define themselves as not being part of the "MSM": Arianna Huffington, Kevin Drum, Glenn Greenwald, Ezra Klein, Matthew Yglesias, Markos Moulitsas Zuniga and Joshua Micah Marshall.

That leaves six people on the list of 25 who actually are liberal journalists with a regular platform in traditional U.S. media: the New Yorker's Hendrick Hertzberg; the Atlantic's James Fallows; Michael Pollan, a freelance writer for the New York Times; Times op-ed writer Paul Krugman; MSNBC's Rachel Maddow; and PBS's Bill Moyers. What does this say about the myth of the liberal media? Maybe the Hoover Institution can study that.

What would a real list of the most important progressive media figures look like? Feel free to leave suggestions in comments.