The headline of Al Neuharth's column in USA Today (7/15/11) summed up his case: "Murdoch Media Give You What You Want."

That sort of depends on who "you" is. Neuharth explains:

Murdoch has an uncanny knack for figuring out what a sizable segment of readers and viewers want and giving it to them. Straight or slanted.

His Fox News television network is as blatantly right-wing as Murdoch intended it to be when he started it in 1996 to counter the left-wing MSNBC.

Oh, so that's what explained the launch of Fox News Channel in October 1996--the rampant left-wing bias of MSNBC, which had been on the air for... just about three months. The channel with all the left-wing hosts--like the show that featured Ann Coulter and Laura Ingraham. The channel that made a big deal of hiring Don Imus in 1998.

The channel that would go on, in those early years, to bring viewers the likes of Michael Savage, Tucker Carlson, Alan Keyes, Oliver North and Joe Scarborough. Yep, Fox was launched to counter all of that.

Or maybe Neuharth means that Murdoch is so smart that he started a right-wing cable network knowing that his competitors would try to imitate his political slant for the better part of a decade, until finally deciding that counter-programming made more sense. So that in the late 2000s, Fox would finally have a liberal foil.

If that's what he means, then Murdoch really is an evil genius.

We're not in the habit of linking to Accuracy In Media--and here's an Extra! article that explains why--but I thought this piece, by the apparent though unacknowledged daughter of USA Today founder Al Neuharth, deserved an exception.

Writing in response to a USA Today column by Neuharth (3/20/09) celebrating his six adopted children, Rosamunda Neuharth-Ozgo writes:

My mother, Betty Moore, met Mr. Neuharth in St Paul, Minn., in 1962, at an Associated Press convention. At the time, he was a young editor with the Detroit Free Press and my mother was a Paris-based translator in town on business. I am the result of their affair which continued for more than a year.

With Mr. Neuharth reneging on his paternal responsibilities and my mother unable to care for me, I spent the first few years of my life in a foster home under auspices of the New York City Department of Welfare.

Al Neuharth paid child support to my mother for 21 years, per a 1963 New York City Family Court agreement, but over the years he has gone to great lengths to hide my existence from the world. Despite the overwhelming evidence--which also includes a striking physical resemblance and the fact that his name is listed on my birth certificate--he has steadfastly refused to acknowledge that I am his daughter or to have anything to do with me.

Neuharth-Ozgo recounts various steps that Neuharth has taken over the years to keep her story out of the public eye--including scuttling an authorized biography by Mike Gartner when the former NBC News chief decided he would include a chapter on Neuharth-Ozgo.

Obviously, if Neuharth is really Neuharth-Ozgo's father, it's grotesque for him to be quoting his (third) wife talking about how "what you do for children who need help means more than anything else in your life."

But even taking at face value his claim that he is not her father, and only paid child support to her mother to avoid publicity--is it really so hard to imagine that a person who grew up with your name on her birth certificate might believe that she's related to you? While as Neuharth-Ozgo notes, there weren't DNA tests when she was born, there certainly are now, and the compassionate thing would be for Neuharth to take a paternity test and put her mind at ease one way or another.