To anyone with bad memories of how Gore's fact-filled debate performances against George W. Bush in 2000 failed to connect with voters, it may come as no surprise that Our Choice has a graphic on "how a wind turbine works," and a long section that begins: "Conventional hydrothermal plants are built according to one of three different designs. The steam can be taken directly through the turbine and then recondensed...."

A wind turbine GRAPHIC! In a book about green energy!? What on Earth was he thinking.

As to our memories of those 2000 debates, maybe Begley meant to type "reporters" instead of "voters." As Bob Somerby at the Daily Howler has been doggedly remembering for years now,  actual voters seemed to think Gore did pretty well in those debates--"instant polls of viewers credited Gore with a rather decisive win." The media created a different narrative--one of a petulant and sighing Gore who couldn't behave himself. And that's the way that they want everyone else to remember it.

Say you're a harried cable news producer with 24 gaping hours to fill with finished material every day of the week. Say you're constantly in need of articulate guests to offer a diversity of viewpoints. How do you do it?

One way is to take up offers like this one from the PR folks representing Marc Morano. Refresher: Morano was formerly an aid to climate-change-denier-in-chief James Inhofe (GOP senator from Oklahoma), now heads misinformation clearinghouse ClimateDepot.com, and is still the chief supplier of talking points to the climate-denial camp.

Hiskes' quotes from the PR release are enlightening for how skillfully they play into the false balance so key to corporate reportage:

Here’s your anti-Gore Global Warming Expert who offers the science to counteract partisan and ideologically driven Environmental entities and issues....

If you believe most, or all, of the global warming dogma, you may use Marc as your "counter guest" to offer a lively, fair and balanced discussion to your audience. If you are a skeptic of the current doctrine, Marc can aid your program by clearing up the deception with the facts.

The really troubling part comes in the release's list of news organizations that have fallen for this nonsense, boasting that Morano "has made international news" on "CNN, Fox News Channel's the O'Reilly Factor and Hannity & Colmes, BBC TV, the New York Times, the Washington Post, USA Today, the Wall Street Journal, the New York Post."

See FAIR's magazine Extra!: "Journalistic Balance as Global Warming Bias: Creating Controversy Where Science Finds Consensus" (11-12/04) by Jules Boykoff and Maxwell Boykoff

Will confronted Gore on the issue of global warming: "Gore knows, or should know before pontificating, that a recent Gallup Poll of scientists concerned with global climate research shows that 53 percent do not believe warming has occurred, and another 30 percent are uncertain."

It was Will, however, who should have read the poll more carefully "before pontificating." Gallup actually reported that 66 percent of the scientists said that human-induced global warming was occurring, with only 10 percent disagreeing and the rest undecided. Gallup took the unusual step of issuing a written correction to Will's column (San Francisco Chronicle, 9/27/92): "Most scientists involved in research in this area believe that human-induced global warming is occurring now." Will never noted the error in his column.

Considering Will's history of distortion on climate change and his refusal to correct his errors, it may be time to stop blaming Will, who doesn't seem able to help himself, and to put the blame on his Washington Post enablers, who have their own history of covering for Will's disinformation binges.