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	<title>FAIR Blog &#187; Advertising Age</title>
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	<description>The national media watch group</description>
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		<title>Newspapers Still Profitable; Wall Street Still Greedy</title>
		<link>http://www.fair.org/blog/2009/02/26/newspapers-still-profitable-wall-street-still-greedy/</link>
		<comments>http://www.fair.org/blog/2009/02/26/newspapers-still-profitable-wall-street-still-greedy/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 04:52:58 +0000</pubDate>
		<dc:creator>Gabriel Voiles</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Molly Ivins]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.fair.org/blog/?p=6386</guid>
		<description><![CDATA[Media writer Nat Ives (AdvertisingAge.com, 2/23/09) throws some cold water on overheated reportage of "all the apocalyptic news about newspapers":
Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits....

"Not a lot of papers are operating at a loss," said John Morton, the veteran industry analyst. "There are [...]]]></description>
			<content:encoded><![CDATA[<p>Media writer Nat Ives (<strong>AdvertisingAge.com</strong>, <a href="http://adage.com/mediaworks/article?article_id=134795" target="_blank">2/23/09</a>) throws some cold water on overheated <a href="http://www.fair.org/blog/2009/02/06/walter-isaacsons-plan-to-save-newspapers/">reportage</a> of "all the apocalyptic news about newspapers":</p>
<blockquote><p>Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits....<br />
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"Not a lot of papers are operating at a loss," said John Morton, the veteran industry analyst. "There are roughly 1,400 daily newspapers. We only hear about the top markets. That leaves at least 1,300 papers out there."</p>
<p>Publicly owned newspapers averaged an operating profit of 10.8 percent in the first three quarters of last year.</p></blockquote>
<p>In fact, Ives tells us that, despite "rolling in <a href="http://www.fair.org/blog/2009/02/21/is-half-million-enough-for-ailing-papers-ceo/">layoffs</a>," if you don't count "one-time charges such as severance and write-downs," the "country's biggest newspaper publisher, <a href="http://www.fair.org/blog/2008/12/21/the-bad-news-about-the-news/">Gannett</a>... produced an 18 percent operating profit margin last year"--proving that "there's no reason for newspapers themselves, whoever owns them, to stop the presses. Most operations are <a href="http://www.fair.org/index.php?page=22&amp;media_view_id=7408">plenty profitable</a>."</p>
<p>The problem with newspapers, as the late Molly Ivins <a title="Extra!: Wall Street's Panic, Democracy's Trouble" href="http://www.fair.org/index.php?page=3421" target="_self">noted</a>, is not how much money they make--it's how much money Wall Street expects them to make.</p>
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