Jun
07
2012

Disney Makes the World a Better Place, Reports Disney's Network

On Tuesday (6/5/12), ABC World News anchor Diane Sawyer introduced a news segment:

 

Michelle Obama appeared today with the CEO of our parent company, Disney, because Disney decided to do something historic to help fight childhood obesity and called in the big guns to do it, including a very, very famous mouse.

The "historic" move: Food ads during ABC's children's programming will now have to meet what correspondent Reena Ninan called "strict nutritional standards." Ninan also touted Disney's earlier decision to phase out trans fats from its theme parks and offer "healthier options." ("They say they saw real results. The new initiative could have a much wider impact.") She gets a quote from Disney chair and CEO Bob Iger: "I think more and more companies…will step up and join the effort." The piece concludes by noting that a concerned mom thinks initiatives like Disney's "would make her life a lot easier."

Restrictions on marketing junk food to children are certainly a long-overdue idea, and ABC does disclose that it's talking about its owner. But there was no mention that the new guidelines will be self-enforced, and don't fully phase in until 2015. And don't expect to find any hint of critical questioning on ABC of Disney's strategy—like its (also unmentioned) plan to label what it considers healthy foods with a Mickey Mouse icon, "equating its brand," as Christian Science Monitor's Stephanie Hanes writes, "with 'good for you.'"

About Julie Hollar

Managing Editor of Extra! Magazine
Julie Hollar is the managing editor of FAIR's magazine, Extra!. Her work received an award from Project Censored in 2005, and she has been interviewed by such media outlets as the Los Angeles Times, Agence France-Presse and the San Francisco Chronicle. A graduate of Rice University, she has written for the Texas Observer and coordinated communications and activism at the Lesbian/Gay Rights Lobby of Texas. Hollar also co-directed the 2006 documentary Boy I Am and was previously active in the Paper Tiger Television collective.