There is, as we pointed out yesterday, plenty of media coverage of the recent massacre of 16 Afghans–mostly children–as a PR problem. A related storyline is the discussion of the killings as presenting problems with the war strategy.
Two headlines at the NPR website, for example:
That piece advises that it "may be tough there for U.S. troops in the days and weeks ahead." Of course, the assumption in the headline is that there is a "strategy" in the first place.
The other headline:
That piece included a photo caption that explained that the dead Afghan children "could make the U.S. mission even harder."