Oct
13
2010

Spreading the Word in the Era of Social Media

In the era of social media, the audience itself has a big say in how big the audience is. If you'd like FAIR's messages to reach more people, there's a number of simple things you can do to help.

1. Comment on the blog. A lively comment section draws readers to a blog. If you want an interesting conversation about media criticism, post the kinds of comments you think are interesting.

2. E-mail links to your friends. The simplest way to share content on the Internet–just copy and paste the url and send it to interested parties.

3. Post links on Facebook. Sharing sources of information with your friends is one of the key functions of the leading social networking site. If you click on the "Share" link at the bottom of each blog post, there's a Facebook button that should streamline the sharing process. But copying and pasting the link works just as well. Of course, if you and your friends are on other social networking sites, those can spread the word too.

4. Recommend us on bookmarking sites. One of the most helpful things you can do in terms of bringing new people to the blog is putting our posts on social bookmarking sites like StumbleUpon, reddit, Delicious and Digg. These are sites people go to to find and rank places they haven't been to before on the Web, and if a page does well there, it can attract thousands of new visitors. StumbleUpon seems to work best for us, but if there's one you're familiar with, that's probably the best one for you to use. The "Share" button will take you to a few of these sites–they generally require you to open an account with them to participate.

5. Blog about us. If you have a blog of your own, feel free to recommend our posts, expand upon our points or criticize our takes. In most cases, our blog will find your post and add a link to it to the comments section of ours. If that doesn't happen, please leave a url in the comments section. You can also include links to our posts in the comments sections of other blogs if we make an appropriate point.

6. Tweet about us. Aside from reviving the art of the aphorism, the main point of Twitter is to swap links people find interesting. Again, you have to set up an account to join in. To fit the link into the 140-character limit, you're probably going to want to use a link-shortener, like bit.ly or TinyURL. If you're already on Twitter, please follow FAIR at @FAIRmediawatch–most FAIR Blog posts get tweeted there, and you can retweet any that strike your fancy.

There are no doubt FAIR Blog readers who know things we don't about social media. If you have any further tips–for readers or for us–please leave them in comments.

About Jim Naureckas

Extra! Magazine Editor Since 1990, Jim Naureckas has been the editor of Extra!, FAIR's monthly journal of media criticism. He is the co-author of The Way Things Aren't: Rush Limbaugh's Reign of Error, and co-editor of The FAIR Reader: An Extra! Review of Press and Politics in the '90s. He is also the co-manager of FAIR's website. He has worked as an investigative reporter for the newspaper In These Times, where he covered the Iran-Contra scandal, and was managing editor of the Washington Report on the Hemisphere, a newsletter on Latin America. Jim was born in Libertyville, Illinois, in 1964, and graduated from Stanford University in 1985 with a bachelor's degree in political science. Since 1997 he has been married to Janine Jackson, FAIR's program director. You can follow Jim on Twitter at @JNaureckas.