The New York Times reported (10/15/09) that rocker Jon Bon Jovi has arranged an unusual deal to become an "artist in residency" on NBC, appearing across the network's various shows to promote an upcoming album. The deal is all the more striking because it includes a segment on NBC Nightly News--part of the show's "Making a Difference" series--to promote Bon Jovi's philanthropic pursuits.

The idea apparently originated with Bon Jovi, who took it to NBC.  The financial arrangements behind the deal don't appear to be available, but the network already seems devoted to the idea: "NBC indicated that it intended to make the artist in residence concept a regular feature of programs on its broadcast and cable channels."

Tags: Jon Bon Jovi, NBC

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