Media's Election Profits
10/23/2008 by Isabel MacdonaldAnalysts have projected that Barack Obama's ad spending would this week "surpass the $188 million Mr. Bush spent in his 2004 campaign."
During the last two weeks of the election, the Obama campaign has budgeted $30 million for ads in contested states, according to MSNBC. Last week alone, he also spent about $12 million on national networks and national cable channels.
While Obama's ad spending has far outpaced McCain's, McCain and the RNC have also been doing their bit to line corporate media coffers. Last week, McCain spent $9.4 million on ads in key battleground states, and this week MSNBC reports that he's spending more than that. The RNC is spending about $1 million a day between now and election day on pro-Republican/anti-Democrat ads.
Tags: campaign advertizing, election 2008, McCain, Obama
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October 28th, 2008 at 12:41 pm
[...] writes on the extent, and consequences, of a political season in which "commercial broadcasters are cleaning up… like never before, and you'll never hear them questioning the system that allows so much money [...]